Massachusetts-based singer, broadcaster, and entrepreneur Ayla Brown has been named the official spokesperson for Wachusett Blueberry Ale, a flagship seasonal release from Wachusett Brewing Company.
The partnership, which launched in early 2025, highlights Brown’s deep New England roots and aligns her personal brand with one of the region’s most recognizable craft beverages. Known for its crisp, refreshing profile and subtle blueberry finish, Wachusett Blueberry Ale has long been a staple across Massachusetts, Rhode Island, and parts of Connecticut.
As part of the campaign, Brown is actively involved in live appearances, musical performances, radio advertising, and social media promotion supporting the brand.
“Wachusett has been such a staple in New England for years, so getting to partner with them—especially on something as iconic as their Blueberry Ale—has been incredibly meaningful,” Brown said. “It’s a natural fit for me, both personally and professionally.”
The collaboration reflects Wachusett Brewing Company’s continued focus on connecting with local audiences through authentic voices. Brown, a former American Idol finalist and current host of The Flyover news podcast, brings a multifaceted platform that spans music, media, and community engagement.
In addition to her broadcasting work, Brown performs regularly throughout New England alongside her husband, singer-songwriter Rob Bellamy. Her involvement with Wachusett extends beyond traditional advertising, often integrating live music and fan interaction into promotional events.
With this partnership, Wachusett Brewing Company continues to reinforce its identity as a homegrown brand rooted in community, while Brown expands her portfolio of regional endorsements that reflect her New England lifestyle and audience.
For more information on Wachusett Brewing Co, visit their website.